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TODAY YOU ARE GOING TO DISCOVER 
THE 3 SIMPLE KEYS TO BETTER BUSINESS WRITING
Today, unclear writing results in extra meetings, frustrating, expensive re-writes, missed opportunities, and litigation. Regardless of the subject, business writing must capture the readers’ attention quickly, and then hold their attention long enough to cause readers to take action. If the message isn’t easy to consume, readers literally choke intellectually, and reject the message and the writer.
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THIS VIDEO WILL HELP YOU
SAVE TIME AND MAKE MORE MONEY
In today’s competitive business environment, poor writing is deadly. It doesn’t matter if the writer is a CEO, lawyer, engineer, manager, sales associate, or an office worker; most people can’t create a clearly written message.
 
In this free video you will learn the true cost of poor writing and what business leaders can do to conduct fewer and shorter meetings, increase editing efficiency and prepare powerful documents!

BUSINESSES SPEND $3.1B ANNUALLY TO IMPROVE THEIR WRITING
Poor business writing wastes billions of dollars annually. In fact, William DuBay, a recognized plain writing expert, says “as much as 40 percent of the total cost of managing all business transactions is caused by poor communications.” Think about this for a minute: almost all business activities involve reading and writing; when the writing is unclear, productivity plummets as readers struggle to understand.

In one of our recent programs, a participant estimated that their office spends $270,000 per year writing standard reports. Two-thirds of the expense was attributed to the re-write cycle (endless reviews, meetings, and rewrites). In many organizations, writing ranks as the most inefficient, costly office procedure.

As business writers, we have two audiences, our colleagues, with whom we work, and our clients, for whom we work. Once unclear writing reaches the intended audience, what happens? Productivity takes another tumble as readers ponder, “What does this say?” or ask, “What am I supposed to do?” When the writing makes readers work too hard, reader-frustration increases. Frustrated readers stop reading, and the document “dies” a lonely death.
“I get business plans every single week…I’ll read a three page executive summary, which is supposed to give you the overview, and oftentimes they’re written so poorly -- I need to be telling people, when they send me these plans, they need the VanWrite Clear Writing System!”

- Kevin Harrington (American Entrepreneur & Business Executive, Founder Of As Seen On TV,
And One Of The Original Sharks On ABC’s Hit TV Show Shark Tank)
Watching this video will teach you
  • The VanWrite colors of clarity system, which is designed to help business professionals quickly create impactful documents.
  • How to create copy that converts more prospects into buyers.
  • How to trim your writing fat to say more while writing less.
  • How to identify both strong and weak writing patterns.
  • How to avoid expensive and time intensive rewrites by instead focusing on making quick and intelligent revisions.
  • A powerful piece of writing software that we have developed, which will save you time and help you make significantly more money.
“This course simplifies the writing process without losing your point. It demonstrates clear and concise thinking and writing.”

- Mary Osa-Brazil, (Auditor)
hosted by linda vanderwold
Linda Vanderwold is an author, speaker, writing coach, and the creator of the VanWrite Clear Writing method. Linda speaks anywhere people want a competitive advantage in today’s global write-race. Her simple, non-academic thinking and editing programs sharply target the real business world. Linda’s life and business journey to develop VanWrite are fascinating, but who really cares?!
Copyright 2016 VanWrite - Clear Business Writing Program & Course. All Rights Reserved